Working closely with the Barton Perriera team, we aimed to reinvent their brand presence digitally and spiritually. The Barton Perriera site had inconsistent and misaligned messaging, along with a confusing user experience. Our objective was to modernize their e-commerce platform while staying true to their brand ethos and focus on high-quality eyewear. Collaborating with their product and marketing teams, we helped solidify their product strategy. We redefined their sales approach and added flexibility to their brand by introducing new elements of typography and components.