Our studio embraced the challenge of elevating Omada Health's brand and guidelines to ensure it became instantly recognizable and exuded a friendly vibe, reinforcing the message that health is within the user's control and more of a journey than a destination. Through comprehensive services including web design, print materials, strategic planning, and copywriting, we reshaped Omada Health's identity to highlight the personal empowerment aspect of health management. This holistic approach not only increased their sales significantly but also cultivated a dedicated following among its users, testament to the brand's newly established connection and appeal. Our efforts transformed Omada Health into a beloved brand that resonates deeply with its audience, making health and wellness both accessible and engaging.